From the Model

Everything we publish, in flow.

Case studies, field notes, and lessons from building AI that ships — in medicine, in government, and in our own shop. Newest first, flowing down.

From the Model — continued

02Essays & Dispatches

Field notes from an AI-native shop.

Writing on delivery, judgment, and where the human stays in the loop, by the people doing the work.

03Whitepapers & Case Studies

Our Deepest Thinking.

Case studies

04Design Lab

Where design meets everything.

Our learnings across art, AI, perception, ethics, and their relationship with identity and the macro forces of the world.

CoADesign Lab · No. 01

Vibe Design

Designing a company’s face in conversation with AI.

No. 01 · Essay & field guide

How the new coa.solutions was designed in conversation with AI.

A designer’s account of building a company’s face with AI: the logo grown from a sunflower’s rule, the homepage that opens like an eye, and the method behind briefing a model like a creative director. It closes with the Brief Method, our handbook for prompting design.

Read the guide

05Resources & Templates

Take the working files with you.

The decks, one-pagers, and references we actually use — ready to download or adapt to your program.

06Contributors

The people behind the byline.

Insights and contributions from the best in AI, engineering, design, and medicine.

Ari Perez

Ari Perez

CEO & Founder

West Point graduate, therapist, and engineer. As a former member of USDS, Ari built teams across key services including Veteran Benefits and organ donation. Known at CoA for single-handedly maxing out six Claude accounts a week.

Phillip Jo

Phillip Jo

Chief of Applied AI

Award-winning design executive with 2× Fast Company nominations. Over 100M people use his designs every day, and he has grown $1B+ design portfolios. He writes on AI design, dialectic models, applied psychology, and organizational modeling.

Dr. Jason Hipp

Dr. Jason Hipp

Chief Medical AI Officer

Board-certified pathologist and former Chief Digital Innovation Officer at Mayo Clinic. Former Executive Director at AstraZeneca and the first pathologist hired by Alphabet/Verily. Leads CoA's healthcare AI practice, where trust and explainability decide what gets used.

Paul Bishop

Paul Bishop

Data Platform Engineer, Apple

10+ years of platform and workflow engineering across healthcare, commercial lending, and chat integration. Paul currently works at Apple, building advanced AI validation frameworks and driving model efficiency.

Gabe Zurita

Gabe Zurita

Software Engineer, Invoca

A decade of engineering experience applied to complex federal and commercial platforms. He's currently working on AI conversation intelligence platforms at Invoca.

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