From the Model

Everything we publish, in flow.

Case studies, field notes, and lessons from building AI that ships — in medicine, in government, and in our own shop. Newest first, flowing down.

From the Model — continued

02Essays & Dispatches

Field notes from an AI-native shop.

Writing on delivery, judgment, and where the human stays in the loop, by the people doing the work.

03Whitepapers & Case Studies

What we shipped and what it changed.

See full case studies

Case studies

04Resources & Templates

Take the working files with you.

The decks, one-pagers, and references we actually use — ready to download or adapt to your program.

05Contributors

The people behind the byline.

Insights and contributions across the best in AI, engineering, design, and medicine.

Ari Perez

Ari Perez

CEO & Founder

West Point graduate, therapist, and engineer. As a former member of USDS, Ari built teams across key services including Veteran Benefits and organ donation. Known at Coa for single-handedly maxing out six Claude accounts a week.

Phillip Jo

Phillip Jo

Chief of Applied AI

Award-winning design executive with 2× Fast Company nominations. Over 100M people use his designs every day, and he has grown $1B+ design portfolios. He writes on AI design, dialectic models, applied psychology, and organizational modeling.

Dr. Jason Hipp

Dr. Jason Hipp

Chief Medical Officer

Board-certified pathologist and former CIO of Mayo Clinic. Former VP at AstraZeneca and the first pathologist hired by Alphabet/Verily. Leads Coa's healthcare AI practice, where trust and explainability decide what gets used.

Paul Bishop

Paul Bishop

Data Platform Engineer, Apple

10+ years of platform and workflow engineering across healthcare, commercial lending, and chat integration. Paul currently works at Apple, building advanced AI validation frameworks and driving model efficiency.

Gabe Zurita

Gabe Zurita

Software Engineer, Invoca

A decade of engineering experience applied to complex federal and commercial platforms. He's currently working on AI conversation intelligence platforms at Invoca.

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